Every Search Engine has its crawler to crawling a website. The leading Search Engines like Google, Yahoo and Bing use their crawler to crawling a website. This all process called Indexing.
We are doing Search Engine Optimization in two ways-
1. On-Page Optimization.
2. Off-Page Optimization.
On-Page Optimization- In Search Engine Optimizaion, On-Page Optimization refers to factors that have an effect on website or web page. These factors are making and controlled by us and our coding. We use HTML language for coding. We use many techniques in on-page optimization-
- Alaways start with website analysis.
- Keyword selection, research and testing.
- Meta Tag Generation.
- ALT Tag Optimization.
- H1 Tag Optimization.
- Robot.txt File.
- Anchor Text Optimization.
- Optimization of ROR.xml
- Optimization of urllist.txt
- Optimization of info.txt
- Website Verification from Google Webmaster Tool.
- Website Verification from Yahoo Site Explorer.
- Website Verification from MSN Webmaster Tool.
- Duplicate content
- URL variants of the same pages
- Off-site images and content on-site
- Duplicate title tags
- Hidden text
- Hidden links
- Keyword repetition
- Doorway pages
- Mirror pages
- Cloaking
Off-Page Optimization- In Search Engine Optimization, Off-Page Optimization is used increase the ranking of website or web page. We use many techniques in off-page optimization for increase the ranking of a website or web page-
- Search Engine Submission.
- Article Submission.
- Link Building.
- Directory Submission.
- Social Bookmarking.
- Forum Posting.
- Blog Commenting.
- Business Listing.
- Press Release Submission.
- Image Posting.
- Video Submission.
- PPT Submission.
- PDF Optimization.
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