Very broadly speaking Article Marketing is a set of techniques used to promote goods and services online with the help of quality and informative articles. With the growth of search engines as a information discovery tool over the years the importance of Article Marketing has grown tremendously. Search Engine bots are continuously looking for quality content to feed millions of information hungry users. Writing quality content about your services and goods can help you get noticed by your target audience and increase online conversions. But Article Marketing is not an easy task, most of the people make huge mistakes in this field and end up wasting their precious time, without getting any benefits for their business goals. So lets see in detail what is good and what is not in Article Marketing.
How to do Article Marketing:
Most of the people new to Internet Marketing simply start by writing a couple of articles and posting them to hundreds of Internet Marketing directories. The idea behind such a strategy is that posting articles to numerous article directories will bring lots of back links. But sadly this strategy no longer works. It was good to follow such an approach when search engines were in their early days, back then the artificial intelligence of search engines was not of an advanced level. But today things have changed, search engines algorithms are way more advanced than we can imagine and can easily detect an attempt by people to manipulate their rankings. After the recent Panda update of Google things have become much more complex and harder for the Internet marketer.
Step by Step Guide to Internet Marketing:
Always start with your own site: Before you start publishing articles on other websites, check your own website for quality content. Does your site explain all your product and services in detail? Do you update your content regularly? Is content on your site Enough? These are some of the question you should be asking before moving to the areas of Article Marketing.
Prefer the Premium: Instead of publishing same article to hundreds of websites and article directories, you should narrow down your selection to some popular and wee ranked websites and article directories. Never make the mistake of Publishing the same article to all of them, instead write a unique article about your service and products for each of them separately.
Build Relations: Find impressive blogs that often write about your category of products and services, become a regular commenter on these blogs and try to build a relation with the author of the blog. Once you get in touch with the author offer them to write for their blog or ask them to review your services on their site. Quality writers with genuine interest in your niche will usually accept such an offer and is one of the best ways to spread the word.
Learn from competition: One of the most important thing to remember is to keep an eye on your competitors. Always check to see what methods are your competitors using to promote their sites. What blog and sites are linking to them? Can you also get links form those sites? Things like these will surely help you to move ahead in the Marketing race that you are in.
No matter how hard you try, you will not always succed. Try to be open about new ideas and learning from your failures. In the long run gradual improvement over time will surely give you the desired results. 0 comments
Tuesday, July 12, 2011
10 Steps for SEO-ing Product Pages
“How can I SEO my product pages?” – It’s a good question that I hear frequently. After all, who has the time and resources to build links to hundreds, even thousands of individual products on an eCommerce site? Who has the time to write compelling, keyword rich copy for all these pages as well? Obviously, product page SEO must take a different approach. First, let’s start with the problem:
Why Product Pages Get Screwed:
1. Nobody links to them
2. They are buried deep within the site architecture
3. They usually contain crappy, recycled manufacturer product descriptions
In this post, I’ll share the process I use to optimize product pages for long-tail search.
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