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The latest developments that are occurring at Google, a new ‘Media Ads’ format for video ads on Google.com is also being planned. Google is soon to launch new video search ads in a hope to increase the user experience of its search engine. Through this new feature, the ads on Google search will be shown as small thumbnails with a play button. Upon clicking the thumbnail, the video ad will expand into a larger player to cover the entire Google search page.
Cool Video
While this may not be something entirely new, for it is just an extension to Google’s existing ad products, however, this is certainly something different when it comes to media searching on Google. This new extension will certainly help Google to approach media companies promoting new movies, TV shows, ads, and other media content on the internet and earn huge revenues from them.
Amazing Feature
With this, users can see a search ad below the search box whenever they type in a related keyword. When this ad is clicked, a player window pops up and shows the clip instead of taking the users to a new site. As a common practice on Google, AdWords ads will be attached to the video player.
As per Google, advertisers won’t need to select keywords to promote an ad, instead whenever a search term is entered Google will automatically detect what is related to the advertisements. The media ads will be displayed below the search box and on top of the search results. The clicks on Media ads will be charged at a flat rate.
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